About Me
My Background
Marketing Disciplines
Marketing Disciplines
I am a passionate, multi-faceted, results-driven marketing expert with over 15 years of building award-winning marketing plans for the world’s most iconic CPG brands. I follow a simple rule: build brand affinity at every single consumer touchpoint. Learn more about me by clicking this link to my LinkedIn profile.
Marketing Disciplines
Marketing Disciplines
Marketing Disciplines
· Brand Management, Brand Strategy
· Sponsorships & Brand Partnerships
· Experiential Marketing & Activation
· Retail Marketing, Shopper Insights
· Field Marketing, Trade Marketing
· New Product Innovation, Launch Plan
· New Package Design, Development
· TV, Digital, Social, Print Advertising
· Hispanic and Multicultural Marketing
· Customer and
· Brand Management, Brand Strategy
· Sponsorships & Brand Partnerships
· Experiential Marketing & Activation
· Retail Marketing, Shopper Insights
· Field Marketing, Trade Marketing
· New Product Innovation, Launch Plan
· New Package Design, Development
· TV, Digital, Social, Print Advertising
· Hispanic and Multicultural Marketing
· Customer and Channel Strategy
· Team Leader, People Management
· P&L and Budget Management
My Inspiration
Marketing Disciplines
My Inspiration
I love to create exciting, dynamic, campaigns that are both thoughtful and thought-provoking. I like the wonderous, the witty, the whimsical, the weird, and the wacky, but only when it distinctly enhances the brand personality. That's what we mean by having "an academic approach to advertising". Always stay true to the brand. And abo
I love to create exciting, dynamic, campaigns that are both thoughtful and thought-provoking. I like the wonderous, the witty, the whimsical, the weird, and the wacky, but only when it distinctly enhances the brand personality. That's what we mean by having "an academic approach to advertising". Always stay true to the brand. And above all, I like to provide the value-added marketing solutions that make clients and coworkers happy.